Multi-Item Scale:
Item Text:
a.) In Germany, international corporations are increasingly harming local companies. [In Deutschland schaden internationale Konzerne zunehmend den Firmen vor Ort.]
Different Answer Format Tested:
Nein
Findings:
A total of six test persons, spontaneously or when asked, stated that they did not have sufficient information or knowledge to answer this statement. Four of these test persons answer "Don't know" (TP 01, TP 03, TP 07, TP 13), two test persons (TP 09, TP 20) "Neither". For these last two subjects, the middle category acts as a hidden "Don't know" option.
Another test person (TP 06) spontaneously comments that it is unclear to her whether the statement refers to international corporations that also (i.e. additionally) operate in Germany or only to international corporations that are based abroad.
Another test person (TP 06) spontaneously comments that it is unclear to her whether the statement refers to international corporations that also (i.e. additionally) operate in Germany or only to international corporations that are based abroad.
Recommendations:
To clarify the focus of the item and ideally reduce the number of "Don't know" answers, the item should be reworded:
“Large international corporations are increasingly harming small companies in Germany."
[„Große internationale Konzerne schaden zunehmend den kleinen Unternehmen in Deutschland.“]
“Large international corporations are increasingly harming small companies in Germany."
[„Große internationale Konzerne schaden zunehmend den kleinen Unternehmen in Deutschland.“]
Question tested:
true