Multi-Item Scale:
Item Text:
b) I am proud to work for my company/organization. [Ich bin stolz darauf, für meine Firma/Organisation zu arbeiten.]
Different Answer Format Tested:
Nein
Findings:
The majority of the test persons (n = 11) agree or strongly agree with this statement. Two test persons (TP 09, TP 15) answer with "neither nor" and two other test persons answer with "Don’t know" (TP 02, TP 14). Subject 02 justifies her "don’t know" answer with difficulties in understanding the term "organization" (see general findings on question 5) and subject 14 states that she has problems with the answer scale in this statement: She can only "rather agree" and since this category is not offered, she chooses "Don’t know.“
With the exception of test person 02, all test persons stated that they had thought of their company/organization when answering this statement. Four of these respondents (TP 09, TP 11, TP 13, TP 15) also note that the phrase "be proud" is too strong or somewhat exaggerated:
With the exception of test person 02, all test persons stated that they had thought of their company/organization when answering this statement. Four of these respondents (TP 09, TP 11, TP 13, TP 15) also note that the phrase "be proud" is too strong or somewhat exaggerated:
- “I'm not really proud. I like the work, but pride is a bit over the top. I would just never leave there because I enjoy it. I like working there.“ (TP 09)
- “The "pride" thing is always one of those things. We Germans have a problem with that. I like working for the company and I'm willing to do a bit more for it. That's why I "agree" and not "totally agree". That's too absolute for me.“ (TP 11)
- “Sometimes one is a little afraid to express such opinions, with "proud to work for this company". It's maybe a little American-inspired. But I can't say that I don't value my company, so I rather agree with that. Although I personally would not make such a statement right now.“ (TP 13)
- “There is no special "pride" in that for me." (TP 15)
Recommendations:
Again, we recommend adding the word "current" to the statement to make it clear that the statement refers to current and not former employment:
“I am proud to work for my current company/organization.” [„Ich bin stolz darauf, für meine jetzige Firma/Organisation zu arbeiten.“]
“I am proud to work for my current company/organization.” [„Ich bin stolz darauf, für meine jetzige Firma/Organisation zu arbeiten.“]
Question tested:
true