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Multi-Item Scale:

How many of the following things are there in your home? <br> <i>[Wie viele der folgenden Dinge gibt es bei Ihnen zu Hause?]</i>

Item Text:

d. E-Book-Reader, e.g. Kindle, Tolino or similar products [E-Book-Reader, z.B. Kindle, Tolino oder ähnliche Produkte]

Different Answer Format Tested:

Nein

Findings:

Four test persons (TP 01, 04, 06, 20) stated that they had at least one e-book reader in their households. However, all but test person 11, who is not familiar with such a device, can explain what an e-book reader is:
  • "This is the one for the books you can download. Flat device to carry around." (TP 02)
  • "From Kindle I know this. This is a storage medium for several books, where you can read di-rectly on it. Not suitable for playing or surfing." (TP 04)
  • "An e-book is an electronic book with a matt screen that digitally replaces the classic book.” (TP 08)
Only three other e-book readers are named "Sony" and one "Acer", whereby test person 15 notes that any tablet computer can be used to read e-books.

Recommendations:

Since the majority of the test persons do not know any other e-book reader than the Kindle or Tolino, we recommend to leave the item as it is and not to list further examples.